Digital Marketing, Print, Selling Printing


In the world of sales, product knowledge is a key driver of success. When it comes to selling printing services, understanding the intricacies of your product is paramount. In this blog post, we will explore the importance of knowing your printing services inside out and how it can help you unlock the full potential of print for your business.

  1. Understand Printing Techniques:
    To effectively sell printing services, familiarize yourself with various printing techniques available in the industry. From offset printing for high-quality, large print runs to digital printing for quick and personalized materials, each technique offers unique benefits and caters to different customer needs. Having a comprehensive understanding of these techniques will empower you to guide customers towards the most suitable option for their specific requirements.
  2. Master Finishes and Special Effects:
    Print materials can be elevated through finishes and special effects that add a touch of sophistication and visual appeal. Take the time to learn about different finishes, such as gloss or matte coatings, spot UV coating, embossing, debossing, foil stamping, die-cutting, and even innovative elements like augmented reality (AR). By understanding these options, you can educate your customers about the possibilities, including the integration of AR, and help them make informed decisions to create standout printed materials that seamlessly blend the physical and digital worlds.
  3. Explore Paper and Substrate Selection:
    The choice of paper or substrate significantly impacts the look and feel of printed materials. Take the opportunity to familiarize yourself with various paper types, weights, textures, and finishes. Understand the benefits and applications of each option to guide customers in selecting the most appropriate materials for their specific projects. From smooth and glossy papers to textured and eco-friendly alternatives, knowing your substrates will make a substantial difference in customer satisfaction.
  4. Stay Updated on Industry Trends:
    The printing industry is constantly evolving, with new technologies, materials, and techniques emerging regularly. Stay up to date with the latest trends and advancements to position yourself as a knowledgeable resource for your customers. By being well-informed, you can offer valuable insights, suggest innovative ideas, and stay ahead of the competition.
  5. Showcase Samples and Success Stories:
    Building trust with potential customers is essential in the sales process. Compile a collection of samples that showcase the quality, versatility, and range of your printing services. These tangible examples will allow customers to see and feel the potential of print materials firsthand. Additionally, share success stories of previous clients who have achieved remarkable results through your printing services. These stories serve as powerful testimonials that demonstrate the impact of professional printing.



Knowing your product inside out is a fundamental pillar of successful sales in the printing industry. By understanding different printing techniques, finishes, substrates, and staying updated on industry trends, you position yourself as a trusted advisor who can guide customers in making informed decisions. Embrace the power of print and leverage your product knowledge to unlock new opportunities, impress customers, and drive success for your business.

Remember, product knowledge is an ongoing journey. Continuously educate yourself, explore new possibilities, and adapt to the evolving needs of your customers. With a deep understanding of your printing services, you can confidently connect customers with the transformative power of print.



Author Bio: Stephen M. Spilsbury

Stephen M. Spilsbury is a printing sales expert and founder of Impressorium. With a deep understanding of the printing industry, he emphasizes the importance of product knowledge in driving sales success. Stephen’s expertise in printing techniques, finishes, substrates, and industry trends positions him as a trusted advisor who helps businesses unlock the power of print. Through continuous learning and staying ahead of the curve, Stephen empowers clients to make informed decisions and achieve remarkable results in their printing endeavors.